The taxi-hailing app Hailo has launched today as MyTaxi and it is forecasted to give Uber some stiff competition.
Daimler took over Hailo back in July of last year and oversaw the merge of the app with its MyTaxi subsidiary which has formed Europe’s largest taxi app.
Hailo’s chief executive Andrew Pinnington feels that the German car company will build up its credentials against their rival Uber.
He also went on to say that MyTaxi is a new brand to London however it is currently the market leader is over half of the countries it operates in.
The new app has incorporated the features of Hailo along with some added additions. One of the additions will allow customers the option to save a favourite driver in order to make it more likely for them to be allocated on their next journey.
For all customers that hold a Hailo account, they will be redirected to download the MyTaxi app from the download store which will automatically log them in without the need to register or sign in.
Around 17,000 of Hailo’s London cabbies have signed up for MyTaxi along with a further 700 joining the app.
Uber has not received the warmest of welcomes by London Cabbies since they launched in the capital back in 2012. Many protests have been held over the company’s operation however with little effect to the running and success of Uber.
That being said TFL has been setting out plans to have a shakeup of the private hire industry in order to boost standards across the board.
Uber has recently lost a legal claim against TFL for their plans to introduce a written English language test for all private hire drivers. Uber claim that the plans will result in “tens of thousands of drivers” losing their livelihoods.