GetTaxi cuts most London fares to £5

The Taxi app service GetTaxi has fought back aggressively against competitors in the London Taxi/Private Hire by cutting its fares to £5 for many of the jorneys across London for the rest of the year.
GetTaxi are charging a flat rate of £5 for travel of up to 10km, in areas outside the centre of London. The Isreal-based company has already run a similar scheme in New York, with customers who hailed yellow cabs in Manhattan for under an hour charged at 10$. Uber has cut prices by up to 20% in most of the cities they operate.
GetTaxi have heavily relied soley on London Black Taxis and have not followed other app companies by using Private Hire to transport a percentage of their client base.
All of the major app companies have seen significant investment over the last few months with GetTaxi raising $150 million and Uber a huge $1bn after raising $1.2 billion only 6 months ago.
The huge influx of investment has already seen some apps retreating from unprofitable cities, with Hailo leaving North America altogether in October.
Remo Gerber Chief executive of GetTaxi UK said ‘’We believe by introducing these fantastic flat and fixed prices, consumers will see huge benefits of taking black cabs over minicabs, plus all our drivers are fully licenced and undergo extensive criminal record checks.’’

New Taxi Ranks

NEW TAXI RANK – VIGO STREET
A new taxi rank for 2 taxis has been appointed in Vigo Street. The taxi rank is outside the Burberry shop and operates 24 hours a day.

NEW TAXI RANK – REGENT STREET
A new taxi rank has been appointed in Regent Street. The taxi rank is for eight taxis and operates between 00:00 and 04:00. The rank, which is on the western side of Regent Street, starts just to the south of the junction with Heddon Street. The taxi rank is in the bus lane but only operates when the bus lanes is not operation and has been marked out.

BRESSENDEN PLACE – TAXI DROP OFFS
Don’t forget that if you are dropping off passengers for Eland House, Portland House or other buildings in the area not stop next to or just in front of the lorry holding area on Bressenden Place. A dedicated taxi drop-off space has been provided on Bressenden Place, before the lorry holding area.

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