Hailo teams up with Rainbow Trust
Hailo, one of London’s largest app-based taxi network is set to team up with Rainbow Trust Children’s Charity to raise at least £10,000 in just ten days. The charity provides emotional and practical support for families who have a child with a life threatening or terminal illness. For every Hailo job accepted by Hailo’s London driver network between 1st and 10th October 2013, Hailo will make a donation to Rainbow Trust. The £10,000 target will be sufficient to cover the cost of transport in Hailo taxis to and from essential hospital appointments in the London area for an entire year. Given the range of illnesses suffered by children supported by Rainbow Trust, travelling to these appointments using public transport is highly challenging and often impossible. Therefore, assisting with transport is one of many areas of support provided by Rainbow Trust.
CHARITY OF CHOICE
The idea for this initiative came directly from Hailo drivers, who identified Rainbow Trust as their charity of choice. Hailo will be providing regular updates throughout the duration of the fundraising directly to its driver network and through its Twitter feed, @HailoLondon. Commenting, Russell Hall, Hailo co-founder and a London cabbie for over 20 years, said: “We’re really pleased to be able to help a charity as worthy as Rainbow Trust. Anyone who is a parent knows that seeing their child suffer is one of the most difficult things in life to cope with. There is no financial value that can be put on the support that Rainbow Trust provides to families but I very much hope that we’ll be successful in reaching our £10,000 target and the transport cost this will cover will make a difference to the children and parents that Rainbow Trust supports.” Nicola O’Donnell, Senior Corporate Partnerships Manager, Rainbow Trust, added: “We’re delighted that Hailo has chosen to support Rainbow Trust in this brilliant initiative. It’s even more pleasing that this initiative has been driver led. £10,000 worth of taxi transport will make a huge difference to our families as important hospital appointments are stressful enough without the added difficulty of taking public transport with a seriously ill child and an agitated sibling. We urge every London cab user to help support these families by downloading the Hailo app and making every taxi they use between 1st and 10th October a Hailo one.”
RAINBOW TRUST
Rainbow Trust Children’s Charity provides expert social palliative care to families when their child has a life threatening or terminal illness. Offering emotional and practical support, assistance is available for families 24 hours a day. Individually tailored high quality care is offered from diagnosis through to treatment and, should a family become bereaved, the charity will continue to support them for as long as they are needed, helping family members cope with the present and prepare for the future. Rainbow Trust relies almost entirely on voluntary donations and through the outstanding generosity of its supporters is able to help more than 1,350 families a year throughout England. The charity’s vision is that one day all terminally ill children and their families will have access to a Rainbow Trust carer. During the last 25 years the children’s charity has attracted a raft of celebrity support, with highlights including renowned sports presenter Clare Balding hosting their glittering carol concert last year; the cast from Downton Abbey attending Rainbow Trust’s Jubilee Ball along with creator Julian Fellowes; and Hollywood actress Brigitte Nielsen stepping out to support the charity’s ‘Trust in Fashion’ event. The charity has gained considerable respect among the healthcare/medical profession for its expertise in social palliative care and in 1993 the Department of Health actually used Rainbow Trust’s methods as a template for social palliative care services. The charity was also invited to contribute to the Department of Health independent review of palliative care services for children and young people in England in 2007.
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