Verifone test rooftop ad panels

New double-sided rooftop ad panels for taxis have been developed for VeriFone Media and are now undergoing tests. Each unit will display a series of six ten-second ads in sequence every minute, but unlike traditional ads, drivers will not need to take their cabs off the road to have new ads loaded. That’s all done remotely ‘at the press of a button’ by a technician at one of the two VeriFone Media Operations Centres in London.

Already an established success in VeriFone’s home markets in the US, Mark Roberts of VeriFone sees great potential for this innovative new ad format in London, once passed by TfL. “VeriFone has always been active in seeking out and developing exciting new ad formats for our advertisers, and new revenue streams to increase the earnings of our drivers. It’s still early days, but there’s great interest in rooftop advertising on taxis so we’re doing all we can to bring it to London and to London’s drivers.” The rooftop screens are protected by a shatter and vandal resistant screen, and the units have undergone extensive testing to ensure the format can withstand the rigours of a tough life on the streets of London. Roberts explained “We’re very keen to roll this new format out as quickly as possible, but we won’t be forced into cutting corners or using drivers as guinea pigs with live campaigns. Our drivers have been incredibly supportive since we entered the London market with our card payment system in 2010, so we owe it to them to ensure the new iTaxitop system is up to the job. When we’re sure it’s faultless, we’ll offer it to the best drivers we can recruit as it represents further major investment and commitment from VeriFone to the London taxi trade.”

Taxicabnews