Eros on Piccadilly Circus turned into a Snow Globe

By now you will have seen the snow globe that surrounds Eros on Piccadilly Circus. You may not have given it much thought, but it was quite a challenge to design and build. The City of Westminster Council approached Wildstone and Architen Landrell with the challenge. Eros has a long history of being a target for spirited personal attention in the lead up to New Year’s Eve. As a way to protect the aluminium sculpture and get everyone in the West End ready for Christmas, the idea was to have Eros in the centre of a larger than life Snow Globe. Architen Landrell was awarded the contract to design, manufacture, test, and install the ‘World’s Largest Snow Globe over Eros. ’ The Snow Globe will remain in place until 4 January. It will then be packed up and stored until it is reassembled again next year. With its prominent position, the octagon base of the Snow Globe houses eight of some of Europe’s highest resolution LED video screens. As a Snow Globe of this scale has never been attempted before, the designers installed it, minus Eros of course in their car park and their Site Operatives worked around the clock to meet the completion date of 17 November. The lights, video and snow went live on 18 November at 18:00. A 30 ton crane was needed for the final installation; the globe is made of 685 m2 of clear PVC fabric, weighing a half ton, kept inflated by fans running to keep the globe pressurised at all times; 8 snow blowing machines are strategically installed around the inside of the base. The base itself is 12 metres across, 4 metres high, made of steel & filled with ballast – weighing 21 tons, with the globe having a 15 metre diameter and 19 metres height.
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